Privacy Policy

Welcome to the Carolina Endocrinology & Diabetes website (the “Website”) and mobile application(s) (the “App”). Together, the Website and App are referred to as the “Sites.”

We, Carolina Endocrinology & Diabetes and its affiliates (“we,” “our,” or “us”), are dedicated to protecting your privacy. This Privacy Policy describes how we collect, use, and share the information you provide when you use our Sites.

Important Privacy Notices

Protected Health Information (PHI)

Your Protected Health Information (PHI) — as defined by the Health Insurance Portability and Accountability Act (HIPAA) — is primarily governed by our separate Notice of Privacy Practices. We will provide you with this notice when you receive services from us.

Consent to Policy Changes

We may update this Privacy Policy periodically. We will notify you of material changes by posting the updated policy on the Sites. By continuing to use the Sites, providing requested information, or using the Sites after an update is posted, you consent to the collection and use of your personal information as described in the updated policy.

Information We Collect and How We Use It

We collect two main types of information: Personally Identifiable Information (PII) and Anonymous Information.

Personally Identifiable Information (PII)

This is information you voluntarily provide through online forms for purposes such as:

• Contact, referral, or appointment requests
• Bill payment
• Comments or online surveys

Examples of PII Collected:

• Contact/Personal Details: Name, date of birth, address, phone number, email address, demographic information, and personal attributes.
• Employment-Related Data (for job applicants/employees): Name, credentials, date of birth, education/qualifications, employment terms (pay, benefits), and emergency contact details.
• Technical Data: Biometric data and internet activity (when you provide it voluntarily).

How We Use PII:

We use this information to fulfill the purpose for which you provided it, support our business operations, and for employment-related tasks such as background checks and payroll. If you provide PII to pre-register for services, we may share it with contracted service providers to verify accuracy and complete registration.

Automated Information Collection (Anonymous Information)

We automatically collect statistical, non-identifying data about your use of the Sites through various technologies.

Examples of Automated Information Collected:

• Cookies and Pixel Tags
• IP Addresses and Geo-location
• Mobile device information and Sensors

How We Use Automated Information:

This information helps us:

• Analyze trends and gather broad demographics.
• Administer and improve the Sites.
• Personalize content and tailor it to your browser.
• Determine retargeting and remarketing campaigns.

Note: Our web servers automatically identify computers by their IP addresses for security. If you’ve provided us with PII via online forms, we may associate that PII with the automated information to deliver relevant Site and email content to you.

Communication Consents

By providing your contact information, you agree to the following:

Telephone Calls and Text Messages

By providing a telephone number, you expressly consent to and authorize us, our affiliates, agents, and contractors, to contact you using automated dialing equipment (including auto-dialers, ATDS, and IVR systems) and/or artificial or pre-recorded voice or messages. This includes calls and texts to any number you provide (including cellular numbers), even if you may incur charges.

• Waiver: By providing this consent, you specifically waive any claims you might have regarding such calls or texts under federal or state law, including the Telephone Consumer Protection Act (TCPA).
• Representation: You confirm you are the subscriber, owner, or authorized user of the number.

Email Communications

By providing your email address, you expressly opt-in to receive email communications from us, our affiliates, agents, or contractors. These emails may be related to:

• Medical goods or services
• Your account
• Financial, clinical, and educational information (e.g., health law changes, care follow-up, healthcare opportunities)
• Waiver: By providing this consent, you specifically waive any claims you might have regarding such emails, including under the CAN-SPAM Act.
• Representation: You confirm you are the subscriber, owner, or authorized user of the email address.

Sharing Information with Third Parties

No Sale of Personal Information

We do not sell any personal information collected from consumers to third parties.

Sharing for Business Operations

We may share your information with third parties in limited circumstances:

• Service Providers: We share information with contractors who perform services on our behalf (e.g., technical support, marketing, billing). These parties are contractually bound to keep your personal information confidential and use it only for the purposes disclosed.
• Legal Requirements: We may share information if required by law, such as in response to a court order, subpoena, or government investigation.
• Corporate Changes: Information may be shared in connection with a corporate sale, merger, or acquisition.
• Partner Services: If you sign up for services provided in partnership with a third party, we will share necessary contact information with that partner.
• Aggregated Data: We may disclose aggregated information or information that does not identify any individual without restriction.

Google/YouTube Features

If the Sites use features provided by Google and YouTube, your use of the Sites means you agree to and are bound by the YouTube’s Terms of Service, YouTube’s API Services Terms of Services, and the Google Privacy Policy.

Security, Links and Other Policies

Security

We take reasonable, industry-standard precautions to secure our Sites and systems to prevent unauthorized access to your personal information. However, we cannot guarantee absolute security. If you choose to send us confidential information, you accept the risk of potential interception by a third party.

Third-Party Links

The Sites may contain links to third-party websites. We are not responsible for the content, activities, products, advertisements, or privacy practices of these external sites. Your use of any linked site is solely at your own risk. Please review the Terms of Use and Privacy Policies of any third-party websites you visit.

Children’s Privacy

Our Sites are not intended for children under 18 years of age. We do not knowingly collect or maintain personal information from anyone under 18. If you believe we have information from a child under 18, please contact us immediately at info@carolinaendo.org so we can delete it.

Opting Out

You can revoke your consent to contact at any time by:

1. Emailing us at info@carolinaendo.org.
2. Using the opt-out method identified in the communication you receive.

Additionally, if your browser or mobile operating system is set to a “do not track” or similar setting, and it passes that request to us, we will not serve you targeted advertising, though we may still collect data about your use of the Sites.